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Methodologies
Qualitative Research
Quantitative Research
Message Broadcasting




Methodologies:

Our consulting firm employs all the methodologies described below, and we are pioneers in the market in the use of these systems, as in the case of IVR based telephone surveys.
These methodologies can be classified into the following groups according to the type of research involved:


I) Qualitative Research

1) Focus Group: The focus group or motivational groups technique, through a discussion originating in a small group of people and coordinated by a trained professional, permits the in-depth analysis of the motivations and the psychological aspects that structure and define the behaviors and views of a sector of the population.
2) In-depth interviews: In-depth interviews are part of qualitative research techniques which, just like focus groups, try to obtain qualitative information, allowing respondents to express themselves in depth, free of pre-established response categories. In-depth interview subjects are for the main part sector representatives or opinion leaders, who, given their roles in the social context, double as key informants in the fields to be researched.
3) Semi-structured interviews: Unlike the structured interview, which is characterized by being based on a pre-developed questionnaire, with questions and pre-ordained response categories, a semi-structured interview along the lines of the study under way, has the possibility of using, in addition to the structured interview questions, a series of questions with no pre-established replies, allowing the interviewee to answer freely, contributing to a qualitative approach.
4) Mystery Shopper: Mystery shopping (literally a "mystery client") is a research technique used to evaluate and measure the quality of a company's customer service. Mystery shoppers or mystery clients, specially trained in this technique, act like regular customers who make a purchase or require a service, after which a report is prepared, containing quantitative and qualitative information about the experience.
5) Households: For methodological purposes, the concept of home differs from the concept of housing, and refers to the private households of individuals, which may consist of a single person or a group of people, related or not related to each other, who are living together in order to ensure their sustenance or other vital needs.


II) Quantitative Research:

1) CATI (Computer Aided Telephony Interviewing) consists in telephone surveys conducted by a human operator to implement qualitative/quantitative or quantitative studies, and enable the completion of extensive, lengthy questionnaires. Operators are guided through a computer, where they can see the survey and follow the structure of the questionnaire, step by step.
2) Online studies or Web Survey: If your company has a presence on the Internet or is considering the possibility of selling through the web, you now have the possibility of conducting market research, measure potential demand and / or measure visitor satisfaction. Benefits for your company: You can see how the market responds to the products and / or services you offer, test your business model and size the market.
3) Tracking or monitoring: these studies are conducted via telephone or in public places (shopping malls, train stations, etc.) and allow you to quickly identify the objectives of the research. Questionnaires to be implemented should be brief.
4) Household: As defined previously, for methodological purposes, the concept of home differs from the concept of housing, and refers to the private households of individuals, consisting of a single person or a group of people, related or unrelated to each other, who are living together in order to ensure their sustenance or other vital needs.
5) IVR based telephone surveys: these are interactive voice recognition surveys. Respondents interact either by recording their own voice or using the telephone keypad. The technology and the number of telephone lines owned by our consulting firm permits over 20,000 phone surveys to take place on a daily basis. You establish your goals and we design a random sample with absolute guarantee of statistical significance.


III) Message Broadcasting Services:

This service allows the broadcast of advertising, political or informative messages to the general population or to specific targets through our IVR system.
Our professional voices or the political candidates themselves can spread their message or customized proposals through our automated messaging system.

Avda. Santa Fe 936 · 3° Piso · (C1059ABQ)· Buenos Aires Argentina · + 54 11 4328 - 7523 · Julio F. A. Aurelio S.A.- Aresco